About us

Market opportunity

Incanthera’s current focus is Skin + CELL, its luxury skincare brand, utilising ground-breaking formulation and delivery expertise, to bring scientifically proven formulations to cosmetics and unmet skincare solutions.

The Beauty & Personal Care market worldwide is growing rapidly and projected to generate a revenue of US$646.20bn in 2024. Incanthera is focussed on the recognised demand in these markets for innovative formulation technologies. 

Utilising its unique formulation expertise and delivery technologies to activate skin’s cells to perform optimal repair, restore and protective functions, Incanthera has developed Skin + CELL, a unique luxury skincare brand, uniquely effective in delivering B3 to energise the living cells of the skin to optimise cellular health, energy and protective capabilities. 

In December 2023, Incanthera announced a commercial skincare deal or the launch of Skin + CELL, with Marionnaud Switzerland and Austria (“Marionnaud”), part of the A.S. Watson Group (“A.S. Watson”). A.S. Watson is the world’s largest international health, beauty, and lifestyle brand retailer with 16,100 stores serving 5.3 billion customers across 28 markets. 

Incanthera’s unique skincare range will be launched and available exclusively initially in Marionnaud’s stores in Switzerland and Austria with the roll out into the remaining 1,100 stores across European markets expected to follow thereafter. Further rollouts are being planned across Asia. These are considered ideal markets for our products given the consumer focus on skin-health and beauty and A.S. Watson’s sheer dominance in these retail markets. 

The launch of Skin + CELL with Marionnaud is transformational for Incanthera and based on the potential market forecasts of Marionnaud, is expected to generate significant revenues.